Yale Lift Truck Technologies named Material Handling Company of the Year
Yale Lift Truck Technologies announces that it has been recognized by the SupplyTech Breakthrough Awards as the 2024 Material Handling Company of the Year. The annual award program devoted to honoring innovation and leadership in supply chain acknowledged Yale for its technology-forward approach, which combines the experience and expertise of a brand with more than 100 years of history with the mindset of a startup.
“Yale uses technology-enabled lift trucks and its customer-driven design philosophy to address the labor, safety, and productivity challenges that present a tough outlook for today’s fast-paced warehouses. Effective materials handling solutions go beyond simply moving product from point to point,” says Bryan Vaughn, Managing Director of SupplyTech Breakthrough Awards. “As supply chains evolve, Yale is also evolving to support customers and provide bespoke solutions to meet their needs. Their creative approach built around the customer, engineering lift trucks as smart technology foundations and bringing innovations to market faster, makes them our pick for ‘Material Handling Company of the Year.’”
When designing a new lift truck or technology, Yale engineers enrich their understanding of the realities in the particular target applications by working closely with lift truck operators and customers. They also collaborate with industry-focused teams and outside experts to functionally translate the needs of materials handling operations into features and technologies that improve operator comfort, simplify maintenance, or provide other advantages to enhance performance.
Solutions, such as next-generation lift truck motive power sources, automated lift trucks, and operator assistance technologies, are rigorously tested and refined based on additional customer feedback before being sent to market. Yale® lift trucks and technologies are distributed through the company’s network of independent equipment dealers, who also provide aftermarket maintenance and parts support to customers globally.
Brad Long
“In an industry where complacency is commonplace, and manufacturers’ own value chains often receive more attention than their customers’ needs, we are hyper-focused on helping warehouses solve their most pressing challenges, from the labor shortage and safety risks to rising productivity demands and operating costs,” says Brad Long, Brand Manager, Yale Lift Truck Technologies. “With the support of our dealers, we continue to deliver innovative technologies and solutions that not only support customers but challenge them to rethink what they expect from lift trucks and suppliers.”
