UniCarriers® Forklift unveils new brand campaign: A Brand You Can Trust
Reinforcing the brand’s commitment to providing reliable product development, prompting a future of innovation
UniCarriers® Forklift, part of the Mitsubishi Logisnext Americas group (Logisnext), has launched its new brand campaign, A Brand You Can Trust, to celebrate more than 100 years of shaping a strong brand heritage focused on prioritizing customers, trustworthiness reliability, and innovation.
UniCarriers Forklift has left a notable mark on businesses worldwide, offering unparalleled industry knowledge and expertise. The brand’s diverse range of forklifts has become an integral part of various industries, facilitating the seamless movement of goods and materials across warehouses, distribution centers, and manufacturing facilities around the world.
Adapting to the dynamic needs of the industry, UniCarriers Forklift has evolved to meet customers changing needs, investing significantly in research and development. Dedicated to enhancing performance, efficiency and safety, UniCarriers Forklift has elevated productivity by gearing up for an electrification shift in North America, with the release of its advanced electric counterbalance product lineup in 2023. This includes:
- MXST and MXS Series: 3-wheel and 4-wheel electric pneumatics forklifts
- SCX N2 Series: Electric Stand-up Counterbalanced Lift Trucks
- MX2 and MXL Series: 80-Volt, 4-wheel electric pneumatic forklifts
“We are proud of our strong counterbalance heritage, serving satisfied customers for more than a hundred years – a heritage that is unparalleled in the industry,” said Niels Tolboom, Director of North America Dealer Sales (Marengo) at Mitsubishi Logisnext Americas. “This heritage pushes our team to use their expertise to pave the way for a future full of innovation. UniCarriers Forklift continues to showcase advanced and reliable products that customers can trust to perform to the highest level.”
UniCarriers Forklift Looks Ahead to the Future
UniCarriers Forklift will continue being dependable, trustworthy, and at the forefront of the material handling industry as the brand looks ahead at a future concentrated on electric and internal combustion. Every Class I, IV, and V forklift manufactured by UniCarriers Forklift comes with the industry’s only 2 years/unlimited-hour warranty, reinforcing its confidence in the durability and performance of its products.
The new UniCarriers electric lineup continues the tradition of reliability with key features, such as:
- Maximized Uptime: UniCarriers products are reliable forklifts with exceptional performance for customer operations, offering increased uptime and improved efficiency.
- Greater productivity: UniCarriers Forklift offers maximum productivity and ease of service through the use of innovative features that help improve visibility, handling, and performance while providing operator comfort and control.
UniCarriers’ A Brand You Can Trust campaign will highlight customers’ continued success and further reinforce the brand’s commitment to its customers, reliability, dependability and excellence.
