MARTINS expand its product portfolio
MARTINS has announced the acquisition of the brand ABC American Balancing Corp, which specializes in tire balancing beads. This strategic acquisition marks a new step in the diversification and expansion of MARTINS’ product offering.
ABC American Balancing Corp provides a versatile solution catering to a wide range of vehicles, including motorcycles, through a traditional method of bead insertion directly via the tire valve. This technology ensures precise and rapid balancing, contributing to tire longevity, improved driving performance, and reduced fuel consumption.
The products of MARTINS and American Balancing Corp are complementary, targeting different markets and enabling MARTINS to cover all segments of the tire industry. This strategic positioning enhances MARTINS’ ability to address the full range of tire balancing needs while offering more flexible and tailored solutions to meet the specific requirements of each customer segment.
Martin Dépelteau
“I am very pleased to add a top-quality brand like American Balancing Corp (ABC) to our portfolio. This opportunity will open new markets for MARTINS’ tire balancing product line, particularly for motorcycles, with quick and easy installation via the valve, ensuring safe and precise tire balancing,” said Martin Dépelteau, President of MARTINS.
With this acquisition, MARTINS reaffirms its commitment to providing innovative and reliable solutions. By integrating the proven products of ABC American Balancing Corp, MARTINS is further diversifying its offering to better meet the varied needs of tire professionals while maintaining the high-quality standards that have built its reputation.
