Live from WERC 2024: Insights from Big Joe
This special episode comes to you from this year’s WERC Conference. This episode, sponsored by Big Joe Forklifts, dives into the latest trends and technologies in the material handling industry with Kevin being joined by Kurt Spyke, the Director of National Accounts at Big Joe Forklifts, to discuss the state of the industry, innovative solutions, and what lies ahead.
The Big Joe Evolution
Kurt provides an overview of Big Joe and how they’ve grown over the last 75 years, emphasizing their role as a solution provider in the material handling industry. He shares exciting news about their new 300,000-square-foot facility in Madison, Wisconsin, which will house both the Big Joe and EP brands. With a reputation for being the number one manufacturer of Class 3 products, Big Joe is also bringing innovative new lithium-ion Class 1 operating vehicles to their customers.
Spyke explains that this strategic move to lithium-ion is driven by the industry’s increasing acceptance of this technology. “We’re investing heavily into the market through our dealer network and the National Account Channel,” says Spyke, as he outlines their commitment to providing energy-efficient and cost-effective solutions.
Material Handling Trends and Technological Advances
Kevin and Kurt dive into the current state of the material handling market, discussing the soft landing post-2022 and 2023. Spyke shares insights into how the market slowdown allows companies to refocus on research and development, particularly regarding lithium-ion technology. “It’s a time for education and exploration,” he notes, pointing out that the lower cost and improved safety of lithium-ion options are making them more attractive to companies traditionally using combustion or lead acid batteries.
They discuss the influx of automation and robotics in the industry. Spyke introduces Big Joe’s semi-autonomous offerings which comes in the form of an Autonomous Mobile Robot (AMR) and provides an efficient and flexible solution without the need for extensive infrastructure. “We can have a situation up and running in under an hour,” he claims, highlighting the practicality and affordability of these solutions. He explains that companies are looking for ways to enhance efficiencies, particularly in repetitive tasks and by integrating semi-autonomous solutions, companies can significantly improve their operations without extensive overhauls or additional costs.
As the market dynamics change, Spyke emphasizes that decision-makers now have more power than ever. With inventories stabilizing, companies can be more selective about their purchases. “We are definitely in a buyer’s market,” he asserts, advising sales reps to listen closely to customer needs and provide tailored solutions.
According to Spyke, the future of material handling involves a more consultative approach. Big Joe aims to educate customers and offer solutions that improve day-to-day operations without drastic changes. He believes in empowering companies to “make good great” by helping them find innovative, cost-effective solutions that fit their specific needs without having to pursue the large shiny objects.
Live from WERC 2024: Insights from Big Joe
