Episode 517: Leveraging podcasting to Fuel 3PL growth
In this episode of The New Warehouse Podcast, Kevin welcomes back Dave Gulas, founder of EZDC 3PL and host of the Beyond Fulfillment Podcast. Dave’s transition from the pharmaceutical industry to the 3PL space showcases a remarkable growth trajectory. His strategic use of podcasting to build a personal brand and expand his business network has been a critical driver of this success. In their conversation, Dave shares insights into how podcasting has opened doors, increased lead generation, and contributed to the overall growth of his 3PL business.
The Power of Consistency in Content Creation
One of the standout themes in this conversation is the importance of consistency in content creation. Dave emphasized that starting his podcast was pivotal in growing his business. He noted, “When I started, I had no experience, but I just kept going. The more you do it, the better you get.” His discipline in regularly producing content has improved his podcasting skills and significantly boosted his company’s online presence. “You don’t have to get it right; you just have to get it going and continue to improve and adjust along the way.” This consistency has led to a steady stream of leads, which has been crucial in a highly competitive industry like logistics.
Navigating the Challenges of 3PL Growth
As Dave’s 3PL business expanded, he encountered the typical challenges of rapid growth, particularly in identifying the right customers. Early on, Dave admitted to chasing after every deal. He shared, “We brought in accounts that really weren’t the right fit for us, and we’re now transitioning away from some of those.” This experience has taught him the value of refining his company’s focus and only taking on clients that align with their strengths, leading to better service and more satisfied customers.
Expanding Services Through Strategic Partnerships
Dave also discussed the strategic decision to add freight brokerage to his service offerings. This move helps provide a more comprehensive service to his clients, who often require help with freight services in addition to fulfillment. Partnering with SPI Logistics allowed Dave to manage sales while efficiently leveraging SPI’s robust back-office support. “Becoming an agent with SPI has been great,” Dave said, highlighting how this partnership has enabled him to serve his clients better and offer a more complete logistics solution.
Key Takeaways
- Consistency is Key: Regularly producing content, even without initial experience, can significantly boost business visibility and lead generation.
- Focus on the Right Clients: Identifying and sticking to your company’s strengths leads to more successful client relationships and better overall business outcomes.
- Strategic Partnerships Enhance Service: Expanding service offerings through partnerships can help provide clients with a more comprehensive solution, improving satisfaction and retention.
