HELLLA PAGID customer experience at the race track

Posted on Dec 4, 2019 in Nuts & Bolts

Since the beginning 2019, the brake specialist Hella Pagid has been main sponsor and supplier for Risi Competizione racing team for the TCR Americas Series. With up to eight races, the team traveled across USA achieving the third place with its Alfa Romeo Giulietta during the 2019 season. An outstanding success!

As part of the marketing strategy in the North America region, Hella Pagid prepared a promotion oriented to the shops who service consumers throughout the US and Canada. More than 20 customers were sponsored to experience TCR America Grand finale in Las Vegas Race Motorway. As part of the experience, customers had the opportunity to meet Risi Competizione racing team crew and its driver James Walker.

As part of the surprise, customers had the experience to ride in a Ferrari 458 GT3 challenge car at Las Vegas Motor Speedway race track with the professional divers Anthony Lazzaro and James Walker. “No more than satisfaction and excitement were expressed on the customers faces after riding at full speed the circuit” affirms Pablo Sanchez, Senior Marketing Manager at HELLA. “We are looking forward to repeat this promotion in the following year”.