GRI (Global Rubber Industries) has announced that it was awarded the prestigious MHI Innovation Award for Best Innovation in Sustainability at ProMat 2025’s Industry Night held on March 19th, recognizing the ULTIMATE GREEN XT as the world’s most sustainable Material Handling tire, made with 93.5% sustainable and bio-sourced materials.
This award was presented after a rigorous judging process, where a panel of industry leaders, technical experts, and sustainability advocates evaluated sustainable innovations that are transforming the Material Handling industry. The recognition of the ULTIMATE GREEN XT marks not just an achievement for GRI, but a pivotal moment in shaping a greener, more earth-friendly future for the Material Handling industry in the United States and beyond.
A Journey of Hard Work, Innovation & Purpose
Bringing the ULTIMATE GREEN XT to life was a journey fueled by relentless dedication, research, and an unwavering belief that sustainability and performance can go hand in hand. The tire is the result of years of hard work, innovation, and a commitment to redefining industry standards, ensuring businesses can operate with greater efficiency while reducing their environmental footprint. Manufactured at GRI’s state-of-the-art production plants in Sri Lanka, the ULTIMATE GREEN XT sets a new benchmark in sustainable Material Handling by integrating environment-friendly raw materials, an energy-efficient production process, and exceptional durability that extends tire life and reduces waste.
More importantly, the ULTIMATE GREEN XT proves that going green doesn’t mean compromising on strength, resilience, or reliability. Designed for exceptional durability, energy efficiency, and superior handling, it redefines what businesses can expect from a sustainable tire.
A Testament to Our People & Vision
“This award is not just a recognition—it is a testament to the passion, determination, and hard work of the entire team at GRI,” said Barry Guildford, Global Commercial Director at GRI. “From concept to creation, the ULTIMATE GREEN XT embodies our belief that sustainability is not an option—it’s a responsibility. This recognition fuels our drive to continue innovating for a cleaner, more sustainable tomorrow.”
Shaping the Future of Sustainable Material Handling
“As industries in the United States and across the world look for environmentally conscious solutions that also deliver superior performance, this award reinforces GRI’s leading role in driving sustainable transformation within the Material Handling sector. For us at GRI, the ULTIMATE GREEN XT is more than just a Material Handling Tire—it’s our way to lead a future where business success and environmental stewardship go hand in hand”. said Ydo Doornbos, Director of North America at GRI.
GRI extends its sincere gratitude to MHI, our partners, and customers who support our mission of shaping a greener future.
