Forklifts Group new logo Cromer Material Handling, Doosan Material Handling Solutions SoCal to become Forklifts Group
Cromer Material Handling and Doosan Material Handling Solutions of Southern California have officially transitioned to Forklifts Group, a provider of material handling solutions.
The Forklifts Group is a well-known material handling distributor headquartered in Columbus, Ohio, and brings over four decades of collective experience in equipment, parts, service, repairs, and rental capabilities. Working with top OEMs like Bobcat, Linde, and others, the Forklifts Group team has earned numerous Dealer of Excellence awards in the industry over the years on the East Coast. It welcomes the opportunity to expand its footprint across the West.
Existing dealerships across California in Fresno, Sacramento, Manteca, Bakersfield, San Diego, Santa Maria, and Los Angeles, as well as Las Vegas, Nevada, will continue to operate under Brent Poulton’s leadership, serving as President for Forklifts Group on the West Coast. Poulton will focus efforts on bringing new product and service capabilities to its existing local markets while partnering with East Coast operations to service national accounts. Brent Poulton remarked, “This is a major step in our next phase of growth. Joining an organization with an excellent reputation in the material handling industry will allow us to see immediate benefits and strengthen our position as a leader in this industry while executing an aggressive growth strategy through national expansion.”
The branding transition is expected to be finalized in early April and reflected across all company communications and branding materials.
