Chris Aiello Dealers Embrace Sustainability: Managing Resources & Environmental concerns
In the past few years, the material handling industry has seen a significant shift toward sustainability, driven by the need to better manage resources and address environmental concerns. The concept of the circular economy is driving this shift for dealerships. This mindset emphasizes maximizing the use of equipment and its parts, reducing waste, and establishing processes that ensure equipment and components stay in service for as long as possible.
As we enter Q4 of 2024, it’s clear that circular economy practices aren’t just a passing trend. They’ve become a key part of the evolving material handling industry. Companies increasingly adopt these practices to meet regulations and customer expectations, reduce costs, enhance sustainability, and foster innovation.
Circular Economy Defined
The circular economy is a system that aims to keep resources in use and get the most value out of them, unlike the traditional “take-make-dispose” approach. In a linear economy, products are made from raw materials, used, and then thrown away. Conversely, the circular economy aims to keep resources in use for as long as possible, get the maximum value from them, and then recover and regenerate materials at the end of their life.
Key strategies of the circular economy involve designing products and components for durability, ensuring they last longer, are easy to repair, and can be upgraded. Another important approach is remanufacturing and refurbishing, which focuses on restoring used products and components to a like-new condition. Additionally, recycling and material recovery play a crucial role by reclaiming raw materials from used products and reintegrating them into the manufacturing process.
Circular Economy in the Material Handling Industry
The material handling industry is well-positioned to benefit from circular economy practices. Forklifts, conveyors, and automated systems combine heavy use with long lifespans, making them perfect candidates for strategies like remanufacturing, refurbishing, and recycling.
Remanufacturing and refurbishing are becoming more common in the material handling industry. Companies are offering refurbished forklifts, pallet jacks, and other equipment as cost-effective and environmentally friendly alternatives to buying new ones. These refurbished machines are restored to a high standard and often come with warranties similar to those of new equipment, giving customers reliable and affordable options.
Recycling is another vital part of the circular economy in material handling. Companies are finding innovative ways to recover valuable materials from equipment that has reached the end of its life. Metals, plastics, and other materials are extracted and recycled, reducing the need for new raw materials. This lessens the environmental impact and lowers costs tied to getting new materials.
Some manufacturers are even developing programs to take back used products from customers, ensuring that valuable materials are recovered and reused in the production process. This approach helps reduce the industry’s overall carbon footprint and supports a more sustainable supply chain.
Circular Economy for Forklift Replacement Parts
Remanufactured forklift parts offer several key advantages that can drive sales, boost your dealership’s profitability, and enhance customer satisfaction.
Cost savings are a primary driver. Remanufactured parts typically cost 30-50% less than new OEM parts, offering a more affordable option for your customers, particularly those with budget constraints. This price advantage can lead to increased sales volume. Because the cost of refurbishing used parts is generally lower than manufacturing new ones, your dealership can enjoy higher profit margins on these parts.
Quality assurance is crucial for your customer’s confidence. High-quality remanufactured parts are rebuilt to meet or exceed original OEM specifications, ensuring reliability and performance comparable to new parts. Offering warranties on these parts gives your customers peace of mind, reducing perceived risk and making them more likely to purchase.
Another significant benefit is availability and lead times. Remanufactured parts can often be sourced more quickly than new parts, especially for older or discontinued models, reducing customer equipment downtime. Faster lead times also help dealerships respond to urgent customer needs, improving service levels and satisfaction.
Promoting the sustainability of remanufactured parts can appeal to your environmentally conscious customers. These parts reduce waste and lower energy consumption, contributing to a circular economy. Highlighting your dealership’s commitment to sustainability by promoting remanufactured parts can enhance your company’s image and attract loyal customers.
Offering reliable, cost-effective solutions like remanufactured parts enhances customer trust and relationship building. Educating your customers on the benefits, including their performance and value, helps overcome hesitations, leading to repeat business and referrals. Additionally, remanufactured parts can extend the life of older forklift models, allowing your customers to maximize their investment in their existing equipment, another great selling point for remanufactured parts.
When it comes to remanufactured replacement parts for forklifts, you can incorporate these elements into your dealership’s strategy, not only to increase parts sales and profitability but also to position your dealership as a trusted partner in maintaining and extending the life of your customers’ forklift fleets, ultimately enhancing their satisfaction.
Looking Ahead
As the material handling industry evolves, adopting circular economy practices will likely accelerate. Regulatory pressures, customer demand for sustainable solutions, and the need to reduce costs will drive further innovation and integration of these practices. Companies that embrace the circular economy will be well-positioned to lead the industry into a more sustainable and prosperous future.
The rise of circular economy practices in the material handling industry represents a significant shift towards more sustainable and efficient operations. By focusing on these strategies, companies can reduce their environmental impact and unlock new opportunities for growth and customer engagement.
About the Author:
Chris Aiello is the Business Development Manager at TVH Parts Co. He has been in the equipment business for 17-plus years as a service manager, quality assurance manager, and business development manager. Chris now manages a national outside sales team selling replacement parts and accessories in various equipment markets such as material handling, equipment rental, and construction/earthmoving dealerships.
