Programmed growth
Tracking the markets as I do, the April results left me wondering what the heck is going on, especially when META reported far lower-than-expected guidance. In addition, earning reports were soft in many cases with the industrial base reporting a lower confidence index. Adding in what you read about logistic companies leaves you thinking that a problem is brewing which could impact an industrial lift truck business. So, do we achieve...
Presence: A key to effective leadership and an emergent culture
The world is transforming faster than ever. Many employees and leaders are feeling overwhelmed by rapidly evolving markets, a new generation entering the workforce, and the impact of the digital age. To adapt to these changes and continue to enable your organization to grow, you first need to look within. It all begins with presence. What does presence mean to you and do you know how to experience what it is to be present in this...
Marketing shouldn’t always sell
There’s been a recent push (most likely by the bean counters) to establish a direct ROI for marketing efforts. I can understand this thinking. Advertising and marketing are expensive. The adage of “half of all marketing spend is wasted, we just don’t know which half” makes sense, if you’re looking at waste in an immediate return sense. You spend $X on advertising and marketing this quarter and only get $Y...
What is the Reality of Selling? The way you do the things you do
Jeffrey, what’s the easiest way to make a sale?Jeffrey, what’s the best way to make a sale?Jeffrey, what’s the fastest way to make a sale? Same answer: there is none. There is no easy, best, fast way to make a sale. There are a million ways to make a sale but it’s not with a method or system. There are elements that get you there. Here are 13.5 strategies and principles (elements) that will help you get to the substitute for an easy,...
Is your dealership embracing technology?
I recently attended MODEX 2024, and this year’s show was highly anticipated by professionals across our industry. Automation, robotics, software solutions, artificial intelligence, and more were all on display providing a glimpse into the future of our industry. With connected smart automation solutions aimed at streaming supply chain operations it made me think of different areas where a lift truck dealership could streamline their...
Future Business Silos
You have been following your standard business silos for many, many years. Let’s see, what do we have now: New sales Used sales Parts Service Short-term rentals Rentals with maintenance Rent to own (maybe) Other revenues and consulting I am not going to get into the GP Margins, since today’s numbers are all screwed up because of the pandemic and material and chip shortages that in turn increased your cost and thus your margin dollars...
Q1 2024 Ends on a strong note with March producing 174 new Industrial Manufacturing planned projects
Industrial SalesLeads just released the March 2024 results for the new planned capital project spending report for the Industrial Manufacturing industry. The Firm tracks North American planned industrial capital project activity, including facility expansions, new plant construction, and significant equipment modernization projects. Research confirms 174 new projects in the Industrial Manufacturing sector as compared to 150 in...
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