Is your personalization approach actually personal?
It’s really fascinating to speak with organizations about their personalization strategies. They speak often about things like “customized content” or “customized products”, where a customer can select a unique product color, or filter specific content they want to see on your platform. But is this really personalization? True personalization is actually centered around knowing the customer, not simply...
Eleven big brand mistakes companies regularly make
Brand expert Lindsay Pedersen says she sees companies make the same mistakes over and over. Do you recognize yourself in the list below? Whether or not you realize it, brand is tremendously important to every aspect of your business. A well-crafted and well-executed brand strategy can cut through the noise of a million messages, articulate your promise to the customer, set you apart from the competition, scale your business, and...
KASTO: Success runs in the family
KASTO has been around for 175 years – making the sawing and storage technology specialist one of the oldest family-owned businesses in the whole of Europe. The company’s history is closely bound up with that of its founders, the Stolzer family, which is still responsible today for ensuring that KASTO remains faithful to its traditions while keeping its eyes fixed firmly on the future. Despite all his clarity of vision, when carpenter...
Scarcity of Attention: The most significant Marketing Challenge of our time
Manufacturers at a marketing crossroads discover the power of a simplified message, repeated relentlessly The most significant marketing challenge of our time is the scarcity of attention from potential customers. Bombarded relentlessly from all directions with too much information, a deluge of products and services, and too many unsubstantiated claims, potential customers have tuned out, dropped out and become all but unreachable. ...
One-day Dealer Conference special offer – Send your co-workers for only $99 each
Material Handling Wholesaler officials have added a special incentive to bring more employees from each dealership to the One-Day Dealer Conference on Thursday, September 19th in Rosemont, IL. The special pricing that is effective immediately is when you purchase one registration at the regular rate, all additional attendees receive a special price of $99 each. “We were asked about a special price for dealerships bring multiple...
The Basics and Benefits of Competency-Based Training
Training and development play a critical role in important business outcomes like employee retention, professional development, and hiring processes like on-boarding. However, training and development is also a vital piece of workplace culture and employee engagement. Though it can be overlooked, employees need training and development catered to their individual personalities and learning habits. How will your team learn, grow, and...
Managing Dead Stock
Our industry has evolved through many stages over the past 30 years. The notable development over our history however is the consolidation of OEM’s and the inevitable merging of distribution channels. It was bound to happen. Over the decades the production capabilities between brands of equipment have narrowed. There is no longer any way that engineers can make them smaller or faster without sacrificing safety. So, in order to create...
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