Five ways PR pros can deal with Coronavirus fallout
Since the coronavirus landed on U.S. shores, the media has been working overtime—not only describing the symptoms and areas affected to those seeking information but also how the outbreak is impacting business. Whether it be the dramatic stock market drop, large-scale event postponements or travel cancellations, organizations need to assess what’s most important to communicate to a concerned public. Regardless of the type of brand,...
Differentiation is not about Customer Needs, but Objectives
There’s a constant push to differentiate in today’s competitive climate. Companies often invest in new products, services, and technologies to help shrink the divide and get a leg up on the competition. It’s a constant struggle and many organizations even create “innovation teams” and programs to discover that next “big idea”. Most organizations focus on what might be considered the “low...
Coronavirus: Preventing workplace exposure
OSHA and the Centers for Disease Control (CDC) recently released guidance for employers regarding the novel coronavirus or COVID-19. As US cases begin to make headlines, employers should take steps to prevent the rapid transmission of the coronavirus. What is Coronavirus (COVID—19)? Novel coronavirus or COVID-19 is a respiratory illness. Symptoms include fever, cough, and shortness of breath. Symptoms appear 2—14 days after exposure....
OECD Economic Outlook: Tackling the fallout from the Coronavirus
Covid-19 (coronavirus) hit China at the start of December and outbreaks have spread more widely. The virus is bringing considerable human pain. It is also resulting in significant economic disruption from quarantines, restrictions on travel, factory closures and a sharp decline in many service sector activities. The world economy is in its most precarious position since the global financial crisis. Global growth, cooling for the past...
Securing funding for your small business
Busting the three biggest myths about the Small Business Administration Given that politics are always a hot topic, you’ve likely heard plenty from both political parties about how government at all levels simply doesn’t work. That’s not a new complaint, and just about everyone can share a story about some government nightmare they’ve endured. But there’s a federal agency that bucks the trend: The Small Business Administration. The...
What is the telltale sign of negotiation? No loyalty!
Salespeople tell me that, these days, “price” is all that matters. What do you think? Me? I think price doesn’t matter, if value and relationship are solid. Ask yourself this: When price becomes the focus, do you find your sales presentation turns into wallet wrestling? Who is your opponent in this match? Are you getting strong-armed by your customer? Is that dreaded statement, “Your price is too high,” the force you’re wrestling...
Good, cheap pneumatics
Good, Cheap Pneumatics For the past three issues of MHW, we have been writing a series of articles based on the information and ideas presented at the 2019 MHEDA Rental and Used Equipment Conference. This conference was held in October of 2019, and during the conference, I shared ideas and strategies with the attendees regarding best rental and used equipment practices, and strategies. Although the information provided by the...
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