I’m satisfied with my present source. Well, maybe
The prospect is not waiting by the phone for your call. Most people have what you’re selling and are doing business with someone else. They have a source for what you do, and they think they are happy. Satisfied. Good News: Satisfied people are willing to do business with others. Your challenge is can you get them to do business with you? For you statistic buffs, “I’m satisfied with my present source,” ranks second on the all-time...
Why terminology matters
Rapid Unscheduled Disassembly vs. Explosion. Pre-Owned vs. Used. We’ve seen a lot of terminology changes over the years, and it’s because words matter. How you communicate and frame something has been a technique used by marketers for decades. Yet as organization leaders, we often make terminology more abstract and complicated instead of simple, compelling, and clear. This is one of the main causes why our organizations...
The vital importance of plastic to the U.S. economy
The U.S. Plastics Industry employs over a million Americans, is one of the largest continually growing sectors despite a less than robust economy and produces vital products through investment in innovations for about every major industry. Given this perspective, if you believe the claims made by anti-plastics activists about this essential material and industry, the statistics might come as a surprise. Opponents of the plastics...
The Gordon Report: A changing mindset on training: Activate the “Hidden Workforce
At long last, there are signs that companies are increasing employee training and participating in talent development programs. Why is this finally happening? A recent Federal Reserve program held in Chicago focused on how companies in four Midwestern states are partnering with their local communities to upskill younger entry-level workers. Companies from many businesses sectors are collaborating with K-12 and post-secondary...
Budgeting: A declaration is not a strategy
Budgeting season is coming soon for many companies, and this usually includes the review of major initiatives, costs, resources, and activities for the coming year. Sometimes, it’s also the time to re-evaluate the organizational strategy or even create a new one. And while creating a strategy can be a daunting task, many leaders actually go through long and convoluted processes to create one, only to shelve it in a matter of...
Creating a Resilient Company Culture: Navigating change and thriving amidst challenges
In an era marked by immense volatility and complexity, characterized by technological advancements, business consolidations, fierce competition, and economic fluctuations, you may find yourself in an unprecedented time of change. The aftermath of the pandemic continues to linger, with burnout, stress, and overwhelm persisting among individuals and teams. Amidst this tumultuous landscape, the challenge is this: How can organizations...
140 New Industrial Manufacturing Planned Projects for July remain steady for second month
SalesLeads announced today the July 2023 results for the new planned capital project spending report for the Industrial Manufacturing industry. The Firm tracks North American planned industrial capital project activity; including facility expansions, new plant construction and significant equipment modernization projects. Research confirms 140 new projects in July as compared to 141 in June, unchanged for the Industrial Sector. The...
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