Seeing customer needs through a different lens
Companies often rely on buzzwords like “innovative,” “game-changing,” or “cutting-edge” to define their unique value proposition (UVP). While these terms may sound sexy, they lack substance. They fail to connect with customers on a meaningful level. A strong UVP, however, should be grounded in genuine customer insights and focus on solving problems that competitors overlook. This begins with...
Do your people WANT to listen to you?
I’m at a corporate conference about to give my 90-minute, customized, personalized talk. As I do with all my talks, I spent hours preparing it, and I’ve spent the last 20 years improving my speaking, presentation, and performance skills. I’m not just a speaker. I’m a student speaker. Anyway, before my talk, the two corporate leaders of a multi-billion-dollar company addressed the 200-person audience. The attendees were eager to hear...
AI and Robots are aiming for dealers. Are you prepared?
Last month, we covered performance gaps and how to avoid them because if you cannot prevent them, there is a very high percentage that the company’s value will be less than it is today. Even though management would like to avoid performance gaps, doing so is a significant cost. And who wants to invest $100,000 + to do the “fix” and then find out it will not work as intended, which includes a negative return on the initial...
Is your dealership prepared to take on the electrification market shift?
As we enter the second quarter of 2025, the material handling industry continues to see the trend toward electrification and sustainability initiatives. While regulatory pressures have fluctuated, more end-users want to transition their forklift fleets to electric models over internal combustion engine (ICE) units. This shift is not confined to one region—it is reshaping fleet policies and dealership strategies nationwide as companies...
Gordon Report: The Skilled Workforce Future: Stakeholder Capitalism vs. Shareholder Priority
The United States is experiencing a severe skilled labor shortage and rising wage inflation. A growing body of evidence points to the continued growth of these adverse economic trends into the middle of the 2030s. The Corporation in the 21st Century, a 2024 book by the internationally recognized Oxford University economist John Kay, analyzes why most businesses are not addressing these problems and other vital economic issues. He...
AI-powered robotics are reshaping the warehouse floor
Robots in warehouses aren’t a novelty, but with the infusion of AI, they’re becoming integral players in operations. These intelligent systems transform workflows, boost productivity, and reimagine human and machine relationships. From picking to transporting, AI-powered robotics drives the next generation of warehouse automation. From rigid automation to dynamic intelligence Fixed conveyors and ASRS systems have traditionally been...
Why your “clear” communication isn’t clear
Say there’s a new corporate initiative that your team needs to fully understand and embrace. You sit down with the team, share the details of the endeavor, and explain its importance. Then crickets. No questions, no nodding, just blank faces. What’s the problem? You know you communicated everything. You shared all the details. Why do they not get it? As leaders, it’s not enough to take orders from on high and simply...
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