Episode 368: Heft IQ helps brands solve logistics
Heft IQ is a supply chain optimization and visibility platform developed by Learie Hercules, founder and CEO. Heft IQ aims to do the heavy lifting on the backend logistics to allow brands to focus on growing their demand. In this episode, Herc and Kevin discuss how brands often hit an inflection point where they need faster delivery and how Heft IQ can help them through its optimization and visibility platform.
How Heft IQ Helps Business Grow Through Advanced Analytical Tools
Heft IQ provides brands with the tools to navigate logistics, grow their business, and optimize their operations. Herc adds that brands have great products but often find the logistics piece tough to manage, and this can take up to three months until they decide where to open warehousing or fulfillment space. Herc says they solve this by providing advanced analytical tools on their platform and integrating with the Shopify marketplace and AI-powered order management to make automated decisions about where products should be stored and fulfilled for maximum efficiency.
Heft IQ Leverages the API Economy for Increased Efficiency
The API economy, connectivity economy, and integration play significant roles in modern businesses. Platforms are slowly losing some of their power due to the increased visibility into data exchange operations. Heft IQ aims to increase efficiency and visibility by open-sourcing a standard for industry players to follow so that data sharing becomes more accessible and the logistics industry can be held accountable for its operations. Accessing and streaming data will bring real-time analytics within reach of brands that don’t have the resources or competencies to build their own data platforms. By removing the burden of back-end operations, companies can focus on multichannel strategies, social media marketing, and demand generation. Their expertise in both industries allows them to bridge this gap.
Improve Customer Experiences with Real-Time Visibility of 3PL Performance
Herc shares that when a customer expects their shipment in one to two days and receives it in three, that is a bad brand experience, even if the late delivery is the fault of the 3PL. They offer transparency and visibility into the performance of 3PLs in real time, allowing brands to hold them more accountable.
Key Takeaways
- Heft IQ provides brands with the tools to navigate logistics, grow their business, and optimize their operations.
- The API economy, connectivity economy, and integration play significant roles in modern businesses.
- With better transparency and visibility of 3PL performance in real-time, brands can hold them accountable for late deliveries that could impact customer experiences.
The New Warehouse Podcast
EP 368: Heft IQ Helps Brands Solve Logistics
