Herc Rentals acquires Durante Rentals
Herc Rentals, Bonita Springs, Fla., has acquired Durante Rentals, New Rochelle, N.Y.
Durante Rentals has provided construction equipment rentals and sales to customers across the New York tri-state area since its establishment in 2009. In May 2023, Durante Rentals acquired the Iron Source brand, enabling the company to expand its reach into the mid-Atlantic market through Iron Source’s Delaware locations.
In 2024, Durante Rentals operated six locations under the Durante Rentals brand across New York and New Jersey and four locations under the Iron Source brand in Delaware.
Durante Rentals was founded by cousins Anthony Durante and John Durante in 2009. The Durante cousins grew up in the rental business as their respective parents had run a rental business since the 1970s, known as Durante Equipment, which was acquired by United Rentals in 2000. Anthony and John worked briefly for United Rentals before going their separate ways in different businesses, eventually reuniting to found Durante Rentals, starting in a trailer their fathers’ original company had used alongside a Bronx Expressway leading to the entrance to the Whitestone Bridge.
John Durante left the company in 2019 and founded Durante Equipment in Hollywood, Fla.
Herc’s acquisition of Durante Rentals comes on the heels of Durante Rentals being named one of Rental Management’s 2024 Market Movers in the category of fastest-growing independent equipment rental companies with more than $10 million in annual revenue.
