Wisconsin Lift Truck Corp. announces the addition of Arthur “Chad” James to its sales staff in the southern region of the state.  Chad’s responsibilities will include developing new business and maintaining existing customer relationships. He will analyze customer needs, demonstrate products, initiate proposals, and recommend services and equipment for special applications. Chad comes to Wisconsin Lift Truck with experience and a great deal of enthusiasm.  Armed with an associate degree in marketing & sales from Blackhawk Technical College and a BS in kinesiology from the University of Wisconsin-Eau Claire, he is anxious to get out in the field.  He most recently was a sales and leasing consultant with Symdon Chevrolet in Evansville.