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Material Handling Wholesaler Cover
June 2017
June 13th is National Forklift Safety Day. Read about industry trends in safety in the June cover story.

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Frankie Forklift and Friends releases new toys

Frankie Forklift and Friends would like to introduce two new items just in time for the holidays - a 26 page coloring book and a soft lovable Frankie Forklift toy.   The coloring book introduces 18 new characters inspired by material handling equipment including Dudley Dump Hopper and Clarence Clamp Truck.  The plush Frankie Forklift toy can join your kids when they read about Frankie's new adventures or just hang out with them for a nap. 

 

When we first introduced the series with Frankie’s First Day at Work, our main goal was to introduce children to the material handling industry using relatable characters while teaching simple life lessons and providing an overall safety message.  While this is still our primary goal, we have expanded that thinking to inspire children to one day explore the opportunity of a career in the material handling/forklift industry.  This industry that I have been part of for more than 25 years, is much larger than anyone would expect – almost everything we purchase has been touched in one way or another by the material handling industry!  We will continue to bring you books in the series as well as other platforms (coloring books, plush toys, sticker books and so much more) to inspire kids to learn about the world around them while making it fun to be part of the huge warehouse we all live in.  For those of you in the industry, Frankie Forklift says “see you in the warehouse”.

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